Mobile application development is the process by which application software is developed for small low-power handheld devices such as personal digital assistants, enterprise digital assistants or mobile phones. These applications are either pre-installed on phones during manufacture, downloaded by customers from various mobile software distribution platforms, or web applications delivered over HTTP which use server-side or client-side processing (e.g. JavaScript) to provide an "application-like" experience within a Web browser.

Mobile Application Management (MAM) describes software and services that accelerate and simplify the creation of internally-developed or "in-house" enterprise mobile applications. It also describes the deployment and management of in-house and commercially available mobile apps used in business settings on both company-provided and "bring your own" smart phones and tablet computers.

Mobile application management has also been defined as "the strategy and process around developing/procuring, securing, deploying, accessing, configuring, updating and removing (business) applications from mobile devices used by the employees."

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