Your customers go everywhere; shouldn't your analytics? Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.
When you need to see how your marketing programs are performing on all digital platforms, Google Analytics is ready to help. Whatever your business goals, you'll find powerful insights into which campaigns really drive visits, sales and other actions from your users. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most credit to those that work best.
Do some types of people give you better results? You'll find out with tools like In-Page Analytics, which lets you make a visual assessment of how visitors interact with your pages. Learn what they're looking for and what they like, then tailor all your marketing activities — from your site to your apps to your ad campaigns — for maximum impact.
Where customers are can be as critical as "who" they are. Tools like Traffic Sources and Visitor Flow help you track the routes people take to reach you, and the devices they use to get there, so you can meet them where they are and improve the visitor experience.
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